Privacy Policy
1. Who are we?
Our legal entity name is Armstrong Veterinary Services Ltd. We trade as Hythe Vet Centre and our postal address is Osborne House, Portland Road, Hythe, Kent. CT21 6EG. Enquiries can be emailed to hello@hythevetcentre.co.uk
2. How do we collect information from you and what type of information is it?
- Identity Data which may include your first name, maiden name, last name, marital status and title
- Contact Data may include your billing address, email address and telephone numbers
- Financial Data may include your payment card details which are used a single time and not stored. Any paper slips are anonymous and stored securely.
- Transaction Data may include details about payments between us and other details of purchases made by you although your bank details are not stored by us.
- Technical Data may include your internet protocol (IP) addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site
- Profile Data may include purchases, booked appointments, contact requests, your interests, preferences, feedback and survey responses. If you choose to connect with us via social media, eg Facebook or Twitter, we may collect your username, your name (including surname), email address, your gender and your location
- Usage Data may include information about how you use our website, products and services
- Sensitive Data We may need to process sensitive data about you in order to offer you the best service. An example of this might be a note about hearing loss or other access information that might help us help you. We require your explicit consent for processing sensitive data, so when we collect and record this information we will ask you to confirm your consent to this processing
- Marketing and Communications Data may include your preferences in receiving marketing communications and reminder messages from us and your communication preferences
- Aggregated Data may also be collected, such as the way you view our website, which pages are of interest etc. Some of this just lets us know how to make sure what we offer online is useful and suits our clients. This information does not reveal your identity and as such is not personal data. It only becomes personal data if we were ever to link this information with your personal data so that you can be identified from it, and then it is treated as personal data.
· Website recording and use of ‘cookies’
· Main Cookies used on our site
3. How is your information used?
Hythe Vet Centre may use your personal data to:
- Carry out the practice’s obligations under contracts between you and us
- Ask for your feedback on the services we provide
- Notify you of changes to our services
- Send you communications which you have requested and that may be of interest to you
- Process a job application
- Where we need to comply with legal or regulatory obligation
Generally, we do not rely on consent as a legal ground for processing your personal data. In order to meet our responsibilities under our contract with you, we will contact our clients when required to remind you when essential healthcare is due or if we think the health of your pet might benefit from information we send. Communication about these is essential to the long-term health of your pet and might include vaccination, parasite reminders and offers on services that might help your pet live a long, happy and active life.
We may use your information collected from our website, via cookies or direct input, to personalise communications to ensure they are relevant to you.
We review our retention periods for personal data regularly. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems on an internal digitally secured server for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us. Financial information is not stored.
The table below describes the way we intend to use your data, the legal grounds we will use to process it, and explains what our legitimate interests are when that is our legal basis:
Purpose/Activity | Type of data | Lawful basis for processing |
To register you as a new client | (a) Identity
(b) Contact |
Performance of a contract with you |
To process and deliver our commitment to you and your pet(s) including:
(a) Healthcare plan (b) Sending reminders when preventative healthcare is due (c) Loyalty card information (d) Communicating treatment plans (e) Manage payments |
(a) Identity
(b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you and your pet
(b) Necessary to meet our professional obligations (c) Necessary for our legitimate interests to recover debts owed to us |
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity
(b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests to keep our records updated and to study how clients use our products/services |
To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity
(b) Contact (c) Technical |
(a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
(b) Necessary to comply with a legal obligation |
To deliver relevant content and information to you – in addition to reminders – and measure and understand the effectiveness of our communication | (a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests to see how clients use our services, to develop them, to grow our business and to inform our marketing strategy |
To use data analytics to improve our website, services, marketing, client relationships and experiences | (a) Technical
(b) Usage |
Necessary for our legitimate interests to define types of clients for our services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy |
To make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity
(b) Contact (c) Technical (d) Usage (e) Profile |
Necessary for our legitimate interests to maintain our obligations to you, your pet and the profession and develop our services in order to run a viable business. |
4. Who has access to your information?
5. Your choices
6. Your rights as a data subject
-
Right of access – you have the right to request a copy of the information that we hold about you.
-
Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
-
Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
-
Right to restriction of processing – where certain conditions apply you have a right to restrict the processing.
-
Right of portability – you have the right to have the data we hold about you transferred to another organisation.
-
Right to object – you have the right to object to certain types of processing such as direct marketing.
-
Right to object to automated processing, including profiling – you also have the right not to be subject to the legal effects of automated processing or profiling.
7. How you can access and update your information
8. Retention of information
9. Security precautions in place to protect the loss, misuse or alteration of your information
Links to other websites
10. 16 or Under
We are keen to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information.
11. Transferring your information outside of Europe
12. Review of this Policy
We review this Policy regularly. It was last updated in August 2019.